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Filmmakers love to throw curveballs at audiences to surprise them and keep them on the edge of their seat, for some directors (M. Night Shyamalan) it was expected from their films.
Most of the time casting directors get it right on the money - could you imagine Ace Ventura as anyone but Ace Ventura? Or all of those Tim Burton films starring anyone but Johnny Depp? Exactly.
With two of film's most legendary superheroes going against each other, Batman v Superman: Dawn of Justice - released this week - is one of the mostly hotly-anticipated films of the year.
But surely there are films that would have two characters slugging it out that everyone would much rather see.
How do you sum up your film in a catchy and engaging way, yet also throwing in a pun or quip? That's the challenge facing the creators of film taglines.
Sometimes they nail it, other times, it can be completely wide of the mark.
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