With all the pageantry and sporting excitement that comes with the Super Bowl and the millions of people watching around the world, there is no better place to get your advert or trailer broadcast to the largest viewing audience.
So movie trailers and TV spots are released for the upcoming biggest blockbuster movies, such as:
The Fate of the Furious
When a mysterious woman seduces Dom into the world of crime and a betrayal of those closest to him, the crew face trials that will test them as never before.
Ghost in the Shell
The live-action remake of the popular Japanese anime.
A cyborg policewoman attempts to bring down a nefarious computer hacker.
Transformers: The Last Knight
Humans and Transformers are at war, Optimus Prime is gone. The key to saving our future lies buried in the secrets of the past, in the hidden history of Transformers on Earth.
John Wick: Chapter 2 - TV spot
After returning to the criminal underworld to repay a debt, John Wick discovers that a large bounty has been put on his life.
Pirates of the Caribbean: Salazar's Revenge
When deadly ghost pirates led by his old nemesis, the terrifying Captain Salazar, escape from the Devil's Triangle, determined to kill every pirate at sea, Captain Jack Sparrow's only hope of survival lies in seeking out the legendary Trident of Poseidon, a powerful artifact that bestows upon its possessor total control over the seas.
In the near future, a weary Logan cares for an ailing Professor X in a hide out on the Mexican border.
But Logan's attempts to hide from the world and his legacy are up-ended when a young mutant arrives, being pursued by dark forces.
Guardians of the Galaxy Vol. 2
Set against the backdrop of 'Awesome Mixtape #2,' the sequel continues the team's adventures as they traverse the outer reaches of the cosmos.
The Guardians must fight to keep their newfound family together as they unravel the mysteries of Peter Quill's true parentage.
Two unlikely prospective lifeguards vie for jobs alongside the buff bodies who patrol a beach in California.
A Cure For Wellness
An ambitious young executive is sent to retrieve his company's CEO from an idyllic but mysterious "wellness centre" at a remote location in the Swiss Alps, but he soon suspects that the spa's miraculous treatments are not what they seem.
Six astronauts aboard a space station study a sample collected from Mars that could provide evidence for extraterrestrial life on the Red Planet.
The crew determines that the sample contains a large, single-celled organism - the first example of life beyond Earth.
But as the crew begins to conduct research, and their methods end up having unintended consequences, the life form proves more intelligent than anyone ever expected.