How do you sum up your film in a catchy and engaging way, yet also throwing in a pun or quip? That's the challenge facing the creators of film taglines.
Sometimes they nail it, other times, it can be completely wide of the mark.
Here are the worst from supposed 'big' films:
20. Indiana Jones and the Last Crusade - "The man with the hat is back. And this time he's bringing his dad."
Making it seem like a pleasant outing for a hat-wearing chap and his doddery old dad, rather than the swashbuckling archaeology adventure.
19. The Tooth Fairy - "You can't handle the tooth."
A children's film with an obvious punning tagline that makes reference to an 18-year-old film? That will get the kids flocking to the cinemas.
18. Lolita - "How did they ever make a movie of Lolita?"
Inspiring confidence in potential viewers
17. Psycho - "A new - and altogether different - screen excitement"
A bland and altogether uninspiring tagline for one of cinema's most terrifying films.
16. Butch Cassidy and the Sundance Kid - "Not that it matters, but most of it is true."
Thanks for letting us know?
15. Scream 2 - "Someone has taken their love of sequels one step too far."
Does anyone love sequels, except for Terminator 2 and Sister Act 2: Back in the Habit?
14. Clash of the Titans - "Titans will clash."
Those Titans will be clashing, it can't be emphasised enough.
13. Ghost Ship - "Sea Evil."
Great opening death scene, terrible and lazy tagline pun.
12. The Happening - "We’ve Sensed it. We’ve seen the Signs. Now… It’s Happening."
Hey everyone, this film is by M. Night Shyamalan - remember those other good films he did? Yeah, this one isn't one of those.
11. Crank: High Voltage - "He was dead... but he got better."
Well that's a relief, we were worried there would be no more ridiculous over-the-top Jason Statham action.
10. No Strings Attached - "Can sex friends stay best friends?"
A question that has been pondered by the greatest minds in history. Aristotle reckoned they could, but Confucius thought that it'd ruin their friendship.
9. Ocean's Twelve - "Twelve is the new eleven."
Nope, they're just numbers really. A more accurate tagline would be: "Twelve is one more than eleven."
8. Four Christmasses - "His father, her mother, his mother and her father all in one day."
A very long and dull description of the rom-com fun that you will be
7. Octopussy - "Nobody does it better... thirteen times."
Referencing The Spy Who Love Me's theme and also the this being the 13th Bond film - but vaguely alluding to it throws up all manner confusion: "wait, an octopus has eight limbs? What's going on?"
6. Sherlock Holmes - "Holmes for the holiday."
It was released on Christmas Day in the US, so they went with the vaguely festive pun, odds are that it was the first (and only) suggestion in the marketing pitch.
5. Superman IV: The Quest for Peace - "Nuclear Power. In the best hands, it is dangerous. In the hands of Lex Luthor, it is pure evil. This is Superman’s greatest battle. And it is for all of us."
If you're looking for a snappy tagline, you've come to the wrong place.
4. Toy Story 3 - "Be the first to meet fourteen new characters."
Pixar obviously thought the biggest selling point about the third Toy Story film was that there were even more toys that the last one,
3. Real Steel - "Courage is stronger than steel."
No it isn't.
2. Die Hard 2 - "Die harder."
Is that a boner joke? It sounds like a boner joke.
1. Titanic - "Nothing on Earth could come between them."
Except for a giant iceberg, and the bottom of the ocean, but apart from that, nothing.