film

hello film lover.

sit back, relax, enjoy.

 
zoom
Trailers and Teasers!
Big Boys Gone Bananas Trailers
Big Boys Gone Bananas - Trailer Low | Med | high

Big Boys Gone Bananas

release date 21 September '12

what's the story

What is a big corporation capable of doing in order to protect its brand? Recently, Swedish documentary filmmaker Fredrik Gertten experienced this personally. His previous film BANANAS!* recounts the lawsuit that 12 Nicaraguan plantation workers successfully brought against the fruit giant Dole Food Company. That film was selected for competition by the 2009 Los Angeles Film Festival. Nothing wrong so far, right? But then just before leaving Sweden to attend the Los Angeles world premiere of his film, Gertten gets a strange message: the festival has decided to remove BANANAS!* from competition. Then, a scathing, controversial and misinformed article appears on the cover of the Los Angeles Business Journal about the film a week before the premiere. And subsequently, Gertten receives a letter from Dole’s attorneys threatening legal action if the film is shown at this festival and to cease and desist.

What follows is an unparalleled story that Gertten captured on film. He filmed this entire process of corporate bullying and media spin - from DOLE attacking the producers with a defamation lawsuit, utilizing scare tactics, to media-control and PR-spin. BIG BOYS GONE BANANAS!* can be seen as a thriller and a cautionary tale. But, mostly this is a personal story about what happened to Gertten, as a documentary filmmaker and to his company and how the livelihood of documentary filmmakers can be easily put into jeopardy. This powerful film reveals precisely how a multinational will stop at nothing to get its way - freedom of speech is at stake. As Dole’s public relations company puts it, “It is easier to cope with a bad conscience than a bad reputation”.


genre(s):  Documentary
director:  Fredrik Gertten
distributor:  Dogwoof
running time:  90 Mins
official site:  visit website

your reviews

average rating

Seen this film? give us your opinion by clicking 'post review' above.

* all comments are the authors views and do not necessarily
represent the views of Pearl & Dean